Inspire

Hungry for a brand that sells, gives you bang for your buck, and NOT ‘out of a can’?

“What class and elegance! The brand set new standards within the Home Owner's Association of the Palmilla.” - Jonathan Pikoff, Palmilla HOA Board Member & Legal Council

Let's Create Something Awesome together

We build brands your customers can believe in.

We build handmade brand suites, not ‘out of the can’ logos. We design for what sells your flavor, message and product to customers - without busting the budget.

Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
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Brand Development
Brand Development
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Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
Brand Development
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Brand Development

Brand Refresh

  • Brand Value Audit
  • Brand Design & Development
  • Refreshed Brand Launch

SOME GOOD ADVICE

Make sure you actually need a new brand. Don’t be so quick to jump into a new brand, its possible that your current brand simply needs to be updated. Define the history,value, and association your brand has with your customers and products.

Understand how your customer has changed. Even if you’re the same, that doesn’t mean your customers are. Chances are you need to re-look at your customer’s needs, wants & basic demographics - then review how your brand is speaking to them.

RECOMMENDATIONS

For Junior Companies: Start with a “Brand Value Audit” to survey loyal, new and social customers to identify the value and current state of your brand - this will tell you if you even need a new brand.

For Seasonsed Companies: If you’re investing in a Re-Brand make sure to Brand Launch as well. This doesn’t need to cost a lot, but is CRUCIAL to seeing any kind of ROI on your Re-Brand investment.

New Brand

  • Brand Discovery Session
  • Brand Design & Development
  • Brand Usage Guide

SOME GOOD ADVICE

Great brands follow rules - understand them! Be memorable, be rythmic and be targeted - BEFORE being ‘catchy’ creative. Customers are more likely to contact you (in a time of need), when your brand is easily recalled and in line with your offerings.

Brand focused on the ‘why’ win business. Customers are attracted to brands that reflect more than what you do beyond the basics. Your brands’ personality or ‘why’ factor can be the difference between a them choosing you over a competitor.

RECOMMENDATIONS

For Junior Companies: Start with a Discovery Session. Take the time to define your needs, your business and your industry before defining the competitive advantages and brand features.

For Seasonsed Companies: If you have a clear perspective of your product personality and the customers who buy it, go straight into Brand Development & Usage Booklet.

New Name & Brand

  • Nomenclature Research
  • Brand Discovery Session
  • Brand Design & Development

SOME GOOD ADVICE

Choose a name that’s web-logical. If you can, avoid catch-all names that hinder your ability to reach customers online. today, it’s more important to have a name that reflected in your website address.

Your ‘first customers’ are Google, Yahoo & Bing. Branding and naming consistency are vital to your ranking ability with the search engines - make sure you’re playing by their rules, otherwise they’ll make it difficult for your online customers to find you.

RECOMMENDATIONS

For Junior Companies: Start with Nomenclature Research (naming). It is paramount to ANY online (customer outreach) success you’ll have - THEN ensure your brand reflects your personality.

For Seasonsed Companies: BEST FOR NEW PRODUCTS or DIVISIONS. The New Name & Brand package is great if you’re trying to align a new product or service with your current suite of offerings.

“What class and elegance! The brand set new standards within the Home Owner's Association of the Palmilla.”

- Jonathan Pikoff, Palmilla HOA Board Member & Legal Council