Featured Client: Brahma Compression

Retooled to reach a broader audience

Years Working With Us: 6

Background

Based in Calgary, Alberta, Canada and formerly named Air & Gas Compression Systems, the company is considered to be the leader in the sub-200 horsepower gas compressor market in Alberta, after eliminating their air compressor manufacturing and standardizing their product line.

Objectives

Rename/rebrand the company and develop all supporting materials/website with the goal of positioning them as a dominant leader in the small horsepower gas compression market.

Solutions

1. A new name and brand, representative of the strength of the products and the character of the company.
2. Strong corporate, marketing and sales collateral, extending the reach of their brand in a compelling manner.
3. An easy to find and easy to use website focused on converting traffic into qualified sales leads.
4. Memorable advertising and direct mail campaigns, differentiating the company from their competition.

Results

In the three years following the launch of the new name and brand, Brahma experienced unprecedented growth in revenue from the sale and rental of their line of compression products. Growth has leveled off somewhat with the volatile drop in gas prices, but the company still remains positioned as a leader within their compression market niche.