Being that this is the first of many blog posts to come, I’d like to extend a warm welcome to all of you and also thank you for taking the time to explore our new site.
From our inception as Adwise over four years ago, through to Guru and now to Inspire, our business has evolved quite dramatically. We’ve had both successes and failures, and have made countless valuable mistakes along the way from which to learn from. In that time we’ve had the opportunity to create and produce a wide variety of great projects, working with clients who understand the value of properly designed and executed communications strategies and tools.
Moving forward into the future we aim to be even better. My business partner Steve and I have restructured and retooled the company completely, taking full advantage of virtual communications tools and spaces, and dropping the heavy burdens of traditional agencies, such as an expensive ‘character’ office space. We’re also selectively aligning ourselves with other industry leaders and consultants who choose to be in a similar position, therefore allowing us to offer a complete suite of top quality services from project management and copy-writing to design, development and quality assurance.
All these steps are being taken so that we can simply work smarter and create better work. To coin a phrase from Dave Mason, co-founder of Samata Mason, (a design firm that I hold in the highest regard) in a talk he gave years ago in Calgary on design that really stuck with me, his mission for his company was to simply “do good work for good people.”
At the end of the day, it just makes sense.
Wes Straub
Partner, Inspire Studios